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Apple's road into the Enterprise
Image - Engadget
About a month back, a friend of mine told me that employees at Standard Chartered Bank here in Singapore were switching from their precious little Berrys to Apple. Not that they were hungry, no. The move quite simply indicates a platonic shift in the mindset of the IT managers/CIOs/CTOs who were previously compelled to think that Blackberries provide superior Enterprise level ‘security’ for their employees. No doubt the Blackberries are a powerful source of communication with their QWERTY keyboards and top-notch email and security features.
But, Apple has just started going at them with vengeance.
Image - Apple
The iPhone OS 4.0 will definitely target the enterprise. For most obvious reasons, that should be THE next step for Apple. Apple has increased security, with encrypted e-mail, encrypted data in applications. It will also feature company app transfer, so companies can create and send their own custom applications to company iPhones, rather than go via the App Store. There will be support for Exchange Server 2010 and multiple Exchange accounts.(plus Cisco and Juniper support for SSL, VPN and Mobile device management)
Sample this: with 75,000 plus employees with a focus on Asia, StanChart would be one of the largest targets for Apple to eat up RIM’s market share. And they would’ve just started then.
The news that my friend broke to me was not just hullabaloo. Reuters today reports that the iPhone will replace Blackberry as a standard communication device for the Standard Chartered Bank.
And just how good is that for that mobile operator?
