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Why Steve Jobs is the master of innovation
The Apple founder birthed the personal computer, was banished from his empire and then saved it from ruin. Along the way, he changed the way we work, play and communicate. And he's not done yet.
In naming Jobs “CEO of the Decade” in November 2009, Fortune magazine said history will remember him as “an individual who relentlessly pursued new opportunities,” chasing “new possibilities without being deterred by whatever obstacles he encountered.” Although he has assembled and trained a formidable management team, his innovative will is deemed tantamount to Apple success. In 2007, Barron’s proclaimed him the most valuable chief executive in the world when it estimated that a Jobs’ departure from Apple would wipe out about $20 billion of the company’s market cap.
His fierce determination and pursuit of product perfection is etched in the company’s DNA. “We’re on the face of the Earth to make great products,” Apple chief operating officer Tim Cook said during a 2009 earnings conference call. Cook, a successor in waiting, ran the company while Jobs was on leave recovering from a liver transplant in early 2009, the latest in a series of medical setbacks that have plagued Jobs since a 2003 cancer diagnosis.
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